AI Insights · Timothy · July 2022
Top 5 Books and Reference Apps in Brazil Q2 2022
Explore the performance of the top 5 Books and Reference apps in Brazil during Q2 2022, showcasing trends in downloads, revenue, and active users.
During the second quarter of 2022, the Books and Reference app category in Brazil saw notable performance across the top 5 applications, which include King James Bible - Verse+Audio, Glorify | Prayer & Devotional, GoNovel, NovelToon: Read Books, Stories, and Skeelo: Livros e Audiobooks. Here is a closer look at their trends in weekly downloads, revenue, and active users.
King James Bible - Verse+Audio showed a stable trend in weekly downloads, maintaining figures around 250K. Weekly revenue peaked at approximately $599 in early May and then leveled off with slight fluctuations. Active users hovered around the 10M mark throughout the quarter, showcasing consistent engagement.
Glorify | Prayer & Devotional experienced a significant increase in weekly downloads, peaking at 158K in early May, and then seeing a gradual decline. Revenue followed a similar pattern, reaching a high of around $13K in early April before stabilizing. Active users grew steadily, ending the quarter at nearly 591K.
GoNovel saw a dramatic spike in weekly downloads, reaching 284K by the end of June. Revenue, although relatively modest, showed gradual improvement throughout the quarter. Active users also saw a significant increase, peaking at 554K towards the end of June.
NovelToon: Read Books, Stories had a fluctuating download trend, with a high of 86K in early April before dropping to 24K by the end of June. Revenue peaked at around $417 in early May and then saw a slight decline. Active users also experienced a downward trend, ending the quarter at approximately 141K.
Skeelo: Livros e Audiobooks maintained a steady download rate, with a peak of 78K in mid-May. Revenue saw a gradual increase, peaking at $917 in early May. Active users remained fairly stable, ending the quarter at around 227K.
These insights highlight the dynamic nature of the Books and Reference app category in Brazil during Q2 2022. For more detailed data and insights, visit Sensor Tower.